Fall / Winter 2010 —

The Fall/Winter issue of Vs. delivers on all fronts. With Naomi Campbell as one of its four covers and featured contributor, it consummately stakes out its position as a high-end fashion magazine for that all-important ‘September issue’. Naomi may have discovered that diamonds are not always a girl’s best friend, but she nonetheless remains on fashion’s ultimate A-list and, as such, is rather a coup. Inside, the fashion story featuring Naomi, shot by Miguel Reveriego and styled by Alicia Lombardini, has a very direct and pared down aesthetic. It proves the perfect vehicle for reminding us all of exactly why Ms Campbell became so big in the first place.

With a stunning fashion story featuring celebrity model du jour, Eva Mendes, shot by Ellen von Unwerth and accompanied by a suitably intimate interview, Vs. proves that it can most certainly deliver on its promise of top fashion, glamour and celebrity. Furthermore, this playing with the famous and interesting continues: Liv Tyler, Rachael Weisz and Christina Ricci, all perhaps somewhat neglected of late, are rejuvenated for a contemporary loving public through a combination of articles, interviews and consumate styling.

Also definitely worth a mention is Rie Rasmussen’s fashion story ‘Designers’ Cut’, styled by Vibe Dabelsteen that focuses on fashion’s homages to cinema. Asking a cohort of designers – such as John Galliano, Dolce & Gabbana, Burberry Prorsum and Valentino – to comment on the cinematic inspirations for their FW10 collections, key pieces are then re-realised as a pastiche of these particular films.

    Fall / Winter 2010 –
    September 2010 196 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    Eva Mendes Christina Ricci Naomi Campbell Rachel Weisz Jesus Luz Paolo Ventura Ben Hollingsworth Mattia Biaggi Elisa Sednaoui Rie Rasmussen Helena Christensen Liv Tyler
    Editor In Chief & Creative Director –
    Jakob F.S.
    Fashion Director –
    Vibe Dabelsteen
    Art Director –
    Jakob F.S.
    VS - Fall / Winter 2010  VS - Fall / Winter 2010  VS - Fall / Winter 2010  VS - Fall / Winter 2010  VS - Fall / Winter 2010  Fall / Winter 2010  VS - Fall / Winter 2010

Our Take —

Vs. is a title that has persistently grown both in terms of its aspirations and in terms of the quality of what it is able to offer the reader in its primary areas of focus; predominantly women’s’ fashion and celebrity with art and a bit of menswear and accessories thrown in.

Produced in a seductive oversized print format, the aesthetics favoured lend themselves well to the larger-than-life feel of the title.  The lean lines of the art direction and the strange hybrid of photographic tastes – in which the almost Spartan photography meet with a more decorative aesthetic- result in an elegant elaboration of the title’s particular position.

Categories –
Fashion Design Culture Art

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