Issue 21 —

VMAN’s sporting high-risk Spring issue offers quite a few rewards. As befits an issue focusing on the thrill of the game, there are numerous zippy articles on all kinds of sportsmen.  They range from soccer-star-turned-commentator Kyle Martino and ice hockey’s hot talent Sean Avery in the more traditional realms of sport, to daredevil stuntman Nash Edgerton and Balthazar Getty- who likes a bit of easy rider bike action both on and off screen- at the more exotic edges of the definition. All of these are, of course, accompanied by stunning and suitably heroic photography.

Celebrity and fame, some say, are a sport, most certainly a game. Once again, VMAN is right on time to offer up those cresting the buzz of the international zeitgeist, this time in the form of teen idol Shiloh Fernandez and the returned ruler of cool pop, Kayne West. David Elliot’s article on the latter waxes lyrical about his fifth album, his cinematic projects, his fashion adventures and everything in between. Kayne himself is shot by Karl Lagerfeld; a Kaiser’s portrait of a King.

VMAN just wouldn’t be VMAN without the fashion and here there is no disappointment. Top marks go to Kacper Kasprzyk, whose photos, styled by Tom Van Dorpe, carry the sporting theme into the realms of a vintage gymnasium. Their fashion story of the same title extracts the elegant historic feel from the latest collections all rendered in a soft tectonic black and white world in which striking a pose and competing with honour are forgotten values rediscovered.  Needless to say, those of a fashion bent will also eagerly devour Hedi Slimane’s latest chapter in his ongoing photographic saga on new masculinities, this time searching for a real American Hero.  

    Issue 21 –
    February 2011 160 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    No Guts No Glory Shiloh Fernandez Kyle Martino Nash Edgerton Balthazar Getty Lil Buck Vman Style Safety Glass A Winning Hand Time Machines Uomini, Oh My! Warrior A Real American Hero Fearless: Both Sides Of Lens Spring's Standards
    Editor In Chief –
    Stephen Gan
    Managing Editor –
    Derek Blasberg / Elliott David
    Art Director –
    Sandra Kang
    VMAN - Issue 21  VMAN - Issue 21  VMAN - Issue 21  VMAN - Issue 21  VMAN - Issue 21  Issue 21  VMAN - Issue 21

Our Take —

VMAN is the quarterly baby brother of V Magazine. Born in 2003, to the same creative team responsible for its older sister, VMAN was a savvy move, responding to the hunger for a hip and stylish title aimed at a certain sector of American men. Sliding neatly into the gap between the rather conservative feel of established men’s fashion titles on one side and the boy-next-door jock antics of successful titles aimed at the younger market on the other, VMAN immediately gained a readership amongst aspirant and affluent urban males who were eager for an option that offered sophistication and a bit of luxury without these things being defined in boring traditional terms.

Retaining the breeziness and the bold styling moves of V Magazine, VMAN put a masculine twist on the formula, smartly realising that its target readership were not going to be put off by a less pedestrian approach to men’s fashion, indeed, quite the opposite. Staying true to a the mix of fashion, culture, music, celebrity and lifestyle, VMAN is particularly notable as an American title that operates from the position that its readership is educated and interested in the world outside. Somewhat unusually for a successful American title – given the traditional difficulties in attracting a popular American audience with content from outside its borders – VMAN is one of the few titles that manages to retain its strong roots in its native NYC whilst regularly offering its urbane readership international content. And, just like its older sister, its work with top photographers, stylists and personalities has made it a hit not only at home, but also abroad. There is a certain irony that one of the world’s largest economies actually offers relatively few stylish, upmarket and forward thinking magazines to its male population. But VMAN is almost certainly the top title in that small and special group.

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Culture Design Fashion

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