The New York Issue —



In a field of somewhat subdued September issues, V Magazine’s seasonal statement is one of the few that stands out with the razzle-dazzle that even those who are only mildly interested in fashion crave at this time of year. It’s only fitting: V Magazine has devoted its September issue to its hometown of New York. And, NYC, as we all know, was already the capital of glitz when certain other US cities that shall remain nameless were mere rural outposts.
 
The experience starts with the two covers. Shot by Mario Testino in an amusing take on the glamour within, they feature Lady Gaga with Marc Jacobs and Marina Abramovic with Tyson Ballou. Dan Colen and Aaron Young provide the artistic renditions of the signature ‘V’. World-renowned art, celebrity, music, fashion and photography; the best that NYC offers today, are all encapsulated into these two powerful images.
 
Inside, the star-spangled magic continues, right from the beautiful credits sequence incorporating a witty fashion shoot of amazing shoes, through to the last word on this season’s hot accessories. The issue is one that genuinely gives a 360 degree image of the city without ever lulling into being formulaic. Top superstar talent, uptown power women and the creative kids of the art and music scenes that keep the city’s creative blood oxygenated all get a turn and are all presented in fresh and inspired ways. In fact, inspiration oozes from this issue and, sadly, there’s not nearly enough space here to go into the details that would do it justice. In the arena of fashion alone, just two amazing examples include supermodel Natasha Poly shot by the maestro of Mexican psychedelic surrealism, Alejandro Jodorowsky and Karl Lagerfeld’s re-enactment of a moment of fashion history with Baptiste Giabiconi, Javier de Miguel and Lara Stone cast as Juan Ramos, Antonio Lopez and Jerry Hall, respectively. This is the September issue as something that pulses with the uplifting feel-good confidence of Odyssey’s 1977 classic ‘Native New Yorker’.

 

    The New York Issue –
    September 2010 270 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    Heroes: Woddy Allen, Betham Hardison Aftershock: Larry Clark A New York Thing: Maluca Caught In The Net: Henry Joosy & Ariel Schulman Room Service: Ryan Korban Word Of Mouth / Think Ink / Home Slice Powerhouse Funy Face: Andy Samberg Extra 40 Years Of Roberto Cavalli Mercer Street New York! By Mario Testino Uptown & Downtown By Mario Testino Stella By David Sims City Of God By Mario Sorrenti Juan, Antonio & Jerry By Karl Lagerfeld High Society By Terry Richardson The New Age Of Ford: New York Dolls
    Editor In Chief –
    STEPHEN GAN
    Creative Director –
    STEPHEN GAN
    V Magazine - The New York Issue  V Magazine - The New York Issue  V Magazine - The New York Issue  V Magazine - The New York Issue  V Magazine - The New York Issue  The New York Issue  V Magazine - The New York Issue
 

Our Take —



V Magazine started in 1999. Originally meant as a more accessible bimonthly sister title to the famed limited edition Visionaire, set up at the beginning of the 1990s by Stephen Gan, James Kaliardos and Cecilia Dean, it has, in many ways, eclipsed their original project, at least in terms of visibility and popularity. Visionaire might remain a much sought after couture object of desire for the fashion elite, but V Magazine has grown into one of the key American titles of the last two decades.
 
Headed up by Stephen Gan, the core team of individuals running the title have a long history of collaboration which probably accounts for the strong and unique identity that the magazine brings to its mix of fashion, celebrity and current culture. Central to this identity is a bold art direction that brought the same kind of individual sensibility to the American magazine publishing arena for which European titles had been much lauded. In effect, V Magazine’s success could be seen to be a result of defiantly offering a stylish alternative to the prevalent US publishing formats whilst simultaneously having a strongly American identity. Despite the magazine’s international outlook, it would be foolhardy, for example, to deny the deep connection between the identity of V and New York City. If NYC endures as the epicentre of the American fashion scene, then V Magazine is one of the key titles that both defines and responds to that scene, which has made it an important title not only at home, but also internationally.
 
Much like NYC, V is bold, colourful, confident and fast-paced. Noted for its work with top photographers and stylists, V Magazine is one of those titles that had a rapid ascent and managed to stay at the top, making it one of only a handful of titles that has celebrities and top talent practically clambering over each other to get involved. As a result, in V Magazine one can always expect to find the famous and the great side-by-side with the title’s ongoing commitment to showcasing hot new talent.

 

Categories –
Fashion Culture

Website –
vmagazine.com