The Discovery Issue —

V’s opening shot for 2011 is an ode to the new. Taking the new year and a new decade as ample justification, V turns its pages into a spectacular compendium of the high and the mighty’s nominations of what is new and interesting across almost all spheres of creativity and celebrity. Karl Lagerfeld’s idea of the new master of drapery, Hans Ulrich Obrist’s tip for the top new mixed media artist or Hedi Slimane’s favourite new rap artist: the greater portion of the issue is given over to punchy articles that alert us to what the esteemed famous pundits think we should be looking out for in the year to come.

The notions of newness also seep into the longer standing features and articles, perhaps the most striking of which is Knox Robinson’s interview with Nicki Minaj, the new rap queen on the block. Inez van Lamsweerde & Vinoodh Matadin’s extensive shoot that accompanies the article casts in-your-face Nicki as the lovechild of a bootylicious Barbie and a Haitian voodoo god. It makes it pretty easy to understand exactly why Nicki’s gaining so much attention.

Also featured are a number of fashion stories that show the way forward, the most impressive of which are Willy Vanderperre’s shoot exploring the cutting-edge new textiles in the Spring collections and the feature in which Julia Restoin Roitfeld plays interviewer to Tom Ford at the moment of his return to fashion while she, in turn, plays model for his new womenswear collection.

Also deserving of notable mention is Richard Burbridge’s shoot, styled by Brian Molloy, which elaborates how some of women’s wardrobe staples have been completely rethought in some of the new collections.

    The Discovery Issue –
    January 2011 134 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    Party Arty New Hollywood New Face New Everything Haider Ackermann The Rise and Rise of Nicki Minaj Natasha is the new brunett who loves her new prints A is for Abbey New Super Model New Vision New Faces New Fashion New Wardrobe New Fashion Movement New Direction
    Editor In Chief –
    Stephen Gan
    Creative Director –
    Stephen Gan
    V Magazine - The Discovery Issue  V Magazine - The Discovery Issue  V Magazine - The Discovery Issue  V Magazine - The Discovery Issue  V Magazine - The Discovery Issue  The Discovery Issue  V Magazine - The Discovery Issue

Our Take —

V Magazine started in 1999. Originally meant as a more accessible bimonthly sister title to the famed limited edition Visionaire, set up at the beginning of the 1990s by Stephen Gan, James Kaliardos and Cecilia Dean, it has, in many ways, eclipsed their original project, at least in terms of visibility and popularity. Visionaire might remain a much sought after couture object of desire for the fashion elite, but V Magazine has grown into one of the key American titles of the last two decades.
Headed up by Stephen Gan, the core team of individuals running the title have a long history of collaboration which probably accounts for the strong and unique identity that the magazine brings to its mix of fashion, celebrity and current culture. Central to this identity is a bold art direction that brought the same kind of individual sensibility to the American magazine publishing arena for which European titles had been much lauded. In effect, V Magazine’s success could be seen to be a result of defiantly offering a stylish alternative to the prevalent US publishing formats whilst simultaneously having a strongly American identity. Despite the magazine’s international outlook, it would be foolhardy, for example, to deny the deep connection between the identity of V and New York City. If NYC endures as the epicentre of the American fashion scene, then V Magazine is one of the key titles that both defines and responds to that scene, which has made it an important title not only at home, but also internationally.
Much like NYC, V is bold, colourful, confident and fast-paced. Noted for its work with top photographers and stylists, V Magazine is one of those titles that had a rapid ascent and managed to stay at the top, making it one of only a handful of titles that has celebrities and top talent practically clambering over each other to get involved. As a result, in V Magazine one can always expect to find the famous and the great side-by-side with the title’s ongoing commitment to showcasing hot new talent.


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Fashion Culture

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