The Asian Issue —

This digital issue of V magazine features Lady GaGa on the cover appropriately styled for this Asian-themed issue by Nicola Formichetti; photographed by Inez van Lamsweerde & Vinoodh Matadin and interviewed by Elton John. The issue has a special two and a half minute Lady GaGa video with a remix of the lead single from her upcoming second studio album – Born This Way, due for release on 23 May.

Lady GaGa is smarter, more dedicated, and more in control of her fame than almost any of her peers, she's raised the bar on what it means to be a superstar performer today. The singer talks about pouring her heart and soul into her new album and producing some of the most intensely personal and highly danceable music of her career.

 This issue also marks GaGa's debut as a Fashion & Art Columnist for V magazine. Her first column discusses the cyclical nature of inspiration and how she infuses her life, music, and art with the essence of her cultural forebears. GaGa's personal insight into the people who shaped her—from Lita Ford to Piet Mondrian to Isabella Blow—make it a fascinating read.   
 Asia is the subject on everyone's lips just now. It's the starting point for entire fashion collections, the new frontier in art, and the backdrop for mega-watt Hollywood productions. Accordingly, in this Asian-themed issue, V magazine celebrates the actors, artists, designers, models, and pop-cultural movers and shakers making news both within the great continent's borders and beyond them. From renegade artist Ai Weiwei and star footballer Hidetoshi Nakata to screen siren Gong Li and absurdly named rock band Queen Sea Big Shark, these Asians are brilliant, which, of course, gives them cross-over appeal.

    The Asian Issue –
    May 2011 134 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    My Many Looks From The Desk Of Lady Gaga Heroes Book Of GOD Escape Artists Asia First Four Muses China Rock Journey East Work In Progress What Nakata Did Next Crossing Over Made In Korea The Vanishing Must-See T.V. Into The Light Pro Choice Making Faces Empire Express Born Again
    Editor In Chief –
    Stephen Gan
    Creative Director –
    Stephen Gan
    V Magazine - The Asian Issue  V Magazine - The Asian Issue  V Magazine - The Asian Issue  V Magazine - The Asian Issue  V Magazine - The Asian Issue  The Asian Issue  V Magazine - The Asian Issue

Our Take —

V Magazine started in 1999. Originally meant as a more accessible bimonthly sister title to the famed limited edition Visionaire, set up at the beginning of the 1990s by Stephen Gan, James Kaliardos and Cecilia Dean, it has, in many ways, eclipsed their original project, at least in terms of visibility and popularity. Visionaire might remain a much sought after couture object of desire for the fashion elite, but V Magazine has grown into one of the key American titles of the last two decades.
Headed up by Stephen Gan, the core team of individuals running the title have a long history of collaboration which probably accounts for the strong and unique identity that the magazine brings to its mix of fashion, celebrity and current culture. Central to this identity is a bold art direction that brought the same kind of individual sensibility to the American magazine publishing arena for which European titles had been much lauded. In effect, V Magazine’s success could be seen to be a result of defiantly offering a stylish alternative to the prevalent US publishing formats whilst simultaneously having a strongly American identity. Despite the magazine’s international outlook, it would be foolhardy, for example, to deny the deep connection between the identity of V and New York City. If NYC endures as the epicentre of the American fashion scene, then V Magazine is one of the key titles that both defines and responds to that scene, which has made it an important title not only at home, but also internationally.
Much like NYC, V is bold, colourful, confident and fast-paced. Noted for its work with top photographers and stylists, V Magazine is one of those titles that had a rapid ascent and managed to stay at the top, making it one of only a handful of titles that has celebrities and top talent practically clambering over each other to get involved. As a result, in V Magazine one can always expect to find the famous and the great side-by-side with the title’s ongoing commitment to showcasing hot new talent.


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Fashion Culture

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