Our Take —
Despite the proclamation of the name, Useless magazine has managed to survive since 2004. Originating in Brooklyn as a stapled underground fanzine with music as one of its key areas, Conrad Ventur’s baby has morphed into a title that now focuses heavily on art. Printed in a limited edition of 1000 copies in an oversized newspaper-esque style, Useless has ironically benefited from becoming more niche and concentrating on art and the experimental fringes of design and creative direction instead of retaining the potentially mainstream vibe of some of its earliest content. Its shift from what could be taken as student offerings to art world credibility has seen it picked up and advocated by influential patrons of the arts, some of whom, such as Michelle Lamy, are of influence in both the fashion and art arenas. As a result, doors have opened for Useless in terms of high-profile distribution points that may have remained closed should it have opted to go in another direction..