Issue 12 —

Hungary’s leading international fashion and culture magazine unleashes its signature blend of sleek fashion stories, in-depth interviews and feature articles with its twelfth issue. As usual, it’s a mix of locally located content and international context. This is best seen in some of the fashion stories such as ‘Land of Confusion’, where the core creative team of The Room mix international up-market French and  Italian brands with hot talent primarily from central Europe. But, by contrast, the same team offers up stylish restraint in a second story that is effectively an ode to Louis Vuitton.

Top marks in this issue go to the wonderful ‘Concrete Project No.1’. Basically a fashion feature showcasing high-end accessories and luxury, it cleverly steals from the world of installation art and minimalist sculpture to create an arresting series of images in keeping with the title’s overarching aesthetic. Another winner in this issue is artist and printmaker István Orosz’s personal reflections on fellow multi-talent János Kass. Kass, a well-known figure on the Hungarian scene, is rather neglected internationally, as the series of beautiful prints accompanying the article show; Modernism meets Erté with a political undertow.

    Issue 12 –
    November 2010 196 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    Pluto and Charon Virginity Reloaded Surrealist Dreams New Male Border Spell of the deep Up in the Sky Double Mission in Wonderland Elmgreen & Dragsett David Yengibarian Soldier of Style Tarr Bela More Shadows Concrete Project No1 Kaa Janos Land of Confusion La Parole Amore Esiste
    Editor In Chief –
    Ali Toth
    Art Director –
    Zoltan Lonovics
    Photographic Director –
    Marton Perlaki
    Fashion Director –
    Aniko Virag
    The Room - Issue 12  The Room - Issue 12  The Room - Issue 12  The Room - Issue 12  The Room - Issue 12  Issue 12  The Room - Issue 12

Our Take —

The Room is a Hungarian bilingual magazine that was founded some five years ago. Since then it has grown from a fledgling example of central European luxury publishing into a confident publication. Printed on high-quality paper in a slightly oversized format, it has a sumptuous feel to it; heading in the direction of a coffee table tome.

Editor-In-Chief Ali Tóth and Fashion Director Anikó Virág oversee its content of fashion, art, design and culture which often has a central European focus to it, providing a fresh and insightful vision on such topics away from the same old centres that usually dominate. The overall art direction of Zoltán Lonovics is restrained and elegant allowing the fabulous photography a suitable framing.

Even during the troubled communist era, Hungary’s old connection with the Austro-Hungarian Empire gave it something of a special relationship with some of its Germanic neighbours that other eastern and central European states did not share. Now, steadfastly one of the newer EU members, it’s easy to see just how and why the sensibility of the magazine would readily appeal to a broad sophisticated readership in central and northern Europe. But, one of the particular delights of The Room is that it’s not too predictable. The regional talent may be well represented, but the choices of international talents on whom to do interesting articles is far from regurgitating the same old celebrities.

Categories –
Fashion Design Culture

Website –