Our Take —
Picnic is an Israeli magazine published in English and Hebrew (though this might be irrelevant since it is almost entirely image-based) that covers more or less anything that takes its fancy from art and fashion to popular culture. Describing itself as “a visual guide to your new reality”, it is fundamentally a collated collection of images printed in a chunky glossy format; imagery turned into collectible object. This inevitably raises the question of just exactly how much of a guide it can be and, indeed, to whose reality it refers. With the feeling of an art catalogue (without any essays or curators’ texts), exactly what one feels about Picnic is largely going to depend on how much one responds to the images, their content and whether one comes to the conclusion that there is, in fact, any discernible curatorial practice (editorial practice seems somehow inappropriate) at work in how it is assembled.
Ultimately, this is a title that will sink or swim on the subjective response of its audience and whether they connect with its tenets. The amorphous body of theory that might loosely called Postmodernism left popular culture with the idea of the death of the author and the birth of the reader. So, if it’s all about the death of the author, how exactly does one author a cavalcade of imagery? One guesses that only you, dear reader, will decide.