Picnic Magazine #4 —

The fourth issue of Picnic is devoted to Israeli art. Given the magazine’s format, it’s fairly difficult to determine what one is looking at most of the time. Is it the actual work of the artists included? Is it some form of documentation? Or is it even some kind of cut-up collage conflating the works into the magazine object itself? The fact that the only indication (in English at least) of which artist relates to which image is a kind of numeric listing at the back (front?) of the title that gives only the individual’s name and no further clues does little to clarify any of this.
The fact that one might know that Anat Ben-David operates on the intersections of pop music and performance art and that, hence, we are probably looking at a documentation of a performance is pure coincidence. As is recognising the image that is linked to the artist Tai Shani is effectively a still from one of her works that combine live performance with film. Perhaps it doesn’t even matter…
Picnic continues will its entirely visual approach. This particular vision of how to use the magazine format is going to naturally attract its fans, particularly those on the arty fringes who prefer their magazine-like objects impressionistic, enigmatic and without explication. Or, indeed, those for whom the Israeli art scene is already familiar territory. But for readers who are interested in art –and who might like to know more about the Israeli art scene in particular- this is not the usual approach. Don’t expect anything in the way of comprehensive, factual or contextual material. It’s imagery all the way.

    Picnic Magazine #4 –
    January 2010 206 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    Alber Elbaz/Lanvin Dani Gal Ami Shavit Adam Rabinowitz Ben Lam Yael Sloma Pil and Galia Kollectiv David Lieske Yaron Lapid Yael Davids Amit Berlowitz Omer Krieger Meir Kordevani Tal Stern Eitan Ben Moshe Tai Shani Dan Reisinger Noa Giniger Itzhak Danziger Ilia Shalamaev Anat Ben David
    Editors and Designers –
    Adi Englman, Meir Kordevani, Toony Navok
    Picnic Magazine - Picnic Magazine #4  Picnic Magazine - Picnic Magazine #4  Picnic Magazine - Picnic Magazine #4  Picnic Magazine - Picnic Magazine #4  Picnic Magazine - Picnic Magazine #4  Picnic Magazine #4  Picnic Magazine - Picnic Magazine #4

Our Take —

Picnic is an Israeli magazine published in English and Hebrew (though this might be irrelevant since it is almost entirely image-based) that covers more or less anything that takes its fancy from art and fashion to popular culture. Describing itself as “a visual guide to your new reality”, it is fundamentally a collated collection of images printed in a chunky glossy format; imagery turned into collectible object. This inevitably raises the question of just exactly how much of a guide it can be and, indeed, to whose reality it refers. With the feeling of an art catalogue (without any essays or curators’ texts), exactly what one feels about Picnic is largely going to depend on how much one responds to the images, their content and whether one comes to the conclusion that there is, in fact, any discernible curatorial practice (editorial practice seems somehow inappropriate) at work in how it is assembled.
Ultimately, this is a title that will sink or swim on the subjective response of its audience and whether they connect with its tenets. The amorphous body of theory that might loosely called Postmodernism left popular culture with the idea of the death of the author and the birth of the reader. So, if it’s all about the death of the author, how exactly does one author a cavalcade of imagery? One guesses that only you, dear reader, will decide.

Categories –
Photography Fashion Design