Issue 3 - Relax Take It Easy —

Daniele Mancinetti and the Geil team bring us the latest offering from Germany’s new take on an international men’s magazine with a meaty issue in which fashion, lifestyle and boy’s toys are offered as both a visual treat and content that takes more than two minutes to read.

If the idea behind the magazine was partly for publishing to catch up with what contemporary men want compared with their fathers’ generations, this is no more clearly evident than in the balance between fashion and other features. Sure, the insider gossip on hot trends in new boy toys is there, but Geil is a magazine that devotes most of its space to fashion, something that would have attracted a few embarrassed grunts if its readers’ dads were caught reading it. From Claire Robinson’s article on Balmain Homme to the Steve Morriss’ tribute to Alexander McQueen, Geil is testament to just how much fashion has penetrated the thinking of men as much as that of their girlfriends. Not that Geil is homophobic of course. It definitely likes to play the field from both ends as the article on burlesque celebrity Dita von Teese proves; titillation for any full-blooded male and, let’s face it, gay-friendly camp at fifty paces.

    Issue 3 - Relax Take It Easy –
    April 2010 296 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    The Boys of L.A I Did it My Way Rebel Solitaire America's Brightest New Stars The Best Shirts in Town A Melancholic Quest For Fluidity Super Sagat Hues of Blue Acrobatique
    Editor In Chief –
    Daniele Mancinetti
    Creative Director –
    Daniele Mancinetti
    Art Director –
    Alex Svensson
    Geil - Issue 3 - Relax Take It Easy  Geil - Issue 3 - Relax Take It Easy  Geil - Issue 3 - Relax Take It Easy  Geil - Issue 3 - Relax Take It Easy  Geil - Issue 3 - Relax Take It Easy  Issue 3 - Relax Take It Easy  Geil - Issue 3 - Relax Take It Easy

Our Take —

Geil is a new German men’s magazine published in English. In fact, its promotions claim that it is an entirely new concept for a title in the German men’s magazine market aimed at mature and sophisticated men focusing on fashion, lifestyle, travel, grooming and shopping.

Is binning the bare-boobed babes in favour of handsome young men modeling the latest swimwear collections really what the new German man wants? It’s an interesting question, especially for a magazine that does not pitch itself as openly ‘gay’.

One suspects that what Geil would like to achieve is something similar to the success of a title like Details in the 1990’s. Indeed, Geil even reminds one of Details. Here –as the water cooler guffaws revealed about Details – there is a lot of gay-friendly content, especially for gay men not eager to jump on a gay pride float. But, at the same time, there is more than enough to appeal to the style-conscious, sporty and sensitive straight boy who, as footballers have taught us, is often far more narcissistic than either women or gay men.

With lush photography and a lot of content across a range of topics, Geil is a magazine that is packaged in a contemporary but not too arty art direction, making it appealing to men who like toys, are interested in design and looking good but not necessarily fashionistas. Geil has all the ingredients to prove a hit with the chilled-out metrosexual males of any fast-moving urban centre and, no doubt, with a sizeable number of country boys who wish they could be there.

Categories –

Website –