#79 - Mar/Apr 2011 —

Issue 79 of Frame takes reviving retail as its main topic. Examining the strategies of top architecture and design practitioners for overcoming recessionary blues, it’s lead example takes the form of Chris Scott’s feature article on RDAI’s new Hermès flagship store in Paris. The curvaceous conversion of a listed Art Deco swimming pool on the Left Bank has naturally become an essential destination for believers in retail therapy and design alike. And the article underscores the success of this triumph of design as literally an immersive experience. The topic of retail as spectacle continues with features on Giorgio Burruso’s sculptural design for shoe brand Carlo Pazolini’s new Milan store and Guise’s design for the shop and reception in Stockholm’s Photographic Museum.

Also of particular note is Shonquis Moreno’s feature article on top New York bureau Snarkitects whose eclectic artist-architect collaborations have included everything from working with choreographer Merce Cunningham and Christian Dior fashion designer Hedi Slimane to producing designs for gallerist Emmanuel Perrotin. Their contribution to retail therapy takes the form of a pop-up fashion retail installation carved out of a converted construction trailer in NYC.

As usual, the issue is also packed full of numerous punchy and informative articles, updates and news on all aspects of contemporary interior architecture

    #79 - Mar/Apr 2011 –
    March 2011 228 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    Snarkitecture Freedom of Creation Jacob Hashimoto Hermes Rive Gauche shop by RDAI Carlo Pazolini shop by Giorgio Borruso Shang Xia shop by Kengo Kuma Stockholm apartment by Guise Teshima Art Museum by Ryue Nishizawa The future of OLEDs
    Creative Director –
    Robert Thiemann
    Editor In Chief –
    Robert Thiemann
    Frame - #79 - Mar/Apr 2011  Frame - #79 - Mar/Apr 2011  Frame - #79 - Mar/Apr 2011  Frame - #79 - Mar/Apr 2011  Frame - #79 - Mar/Apr 2011  #79 - Mar/Apr 2011  Frame - #79 - Mar/Apr 2011

Our Take —

Frame –and its sister publication Mark- deal with contemporary architecture. There is most certainly a lot of shared ground between the two publications. But perhaps the easiest way to differentiate between the two is to view Mark as being the title that deals with architecture in more traditional and general terms –though seldom traditional or general architecture- whereas Frame is primarily a magazine of interior architecture and its concomitant disciplines. As the title’s strap line of ‘The Great Indoors’ suggests, Frame is a magazine that profiles excellence in the fields of interior architecture, product and furniture design and numerous other manifestations that all add up to interesting indoor spaces.

Like the other titles in the family of publications, it has a bold and crisp art direction; a modular and modern sensibility very much the product of the Dutch design scene from which it arises. Also, as with its sister publication, it manages to fill each issue with a lot of content without ever feeling cramped.

Frame, in many ways, is an even more accessible title that Mark since its remit enables it to profile a broader range of design and architectural activities than its sibling title. Contributors frequently include world-class expertise from within the relevant disciplines covered; yet it remains a breezy and informative read likely to appeal to professionals and followers alike.

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