Our Take —
Frame –and its sister publication Mark- deal with contemporary architecture. There is most certainly a lot of shared ground between the two publications. But perhaps the easiest way to differentiate between the two is to view Mark as being the title that deals with architecture in more traditional and general terms –though seldom traditional or general architecture- whereas Frame is primarily a magazine of interior architecture and its concomitant disciplines. As the title’s strap line of ‘The Great Indoors’ suggests, Frame is a magazine that profiles excellence in the fields of interior architecture, product and furniture design and numerous other manifestations that all add up to interesting indoor spaces.
Like the other titles in the family of publications, it has a bold and crisp art direction; a modular and modern sensibility very much the product of the Dutch design scene from which it arises. Also, as with its sister publication, it manages to fill each issue with a lot of content without ever feeling cramped.
Frame, in many ways, is an even more accessible title that Mark since its remit enables it to profile a broader range of design and architectural activities than its sibling title. Contributors frequently include world-class expertise from within the relevant disciplines covered; yet it remains a breezy and informative read likely to appeal to professionals and followers alike.