Issue 10 —
Anglomania keeps to its unusual axis of sport and fashion, updating and broadening what a contemporary sports magazine can be. The feature (apparently the first in a series) on Britain’s 2012 Olympic hopefuls is a good example of what makes this magazine unique. The articles summarising the careers of a handful of UK talents is pretty traditional fare; solid sports journalism. But, in the accompanying studio-shot photos of each of these sportspeople simulating a particular sport, we are offered starkly beautiful, overtly staged images that genuinely reconfigure sports genre photography.
Similarly, the ‘Battleground’ fashion story with photos by Satoshi Minakawa and styling by Yasuhiro Takehisa could be taken as a summation of the agenda of Anglomania’s editorial conceit. Nubile models splash their way through wet playing fields in a combination of sportswear and high fashion. Contrary to the exceptions that prove the rule, these wet dream ball sports players are a far cry from the real big ladies who actually play rugby.
With items such as a documentary photoessay on Africa’s makeshift outdoor gyms or the interview with footballer to Jermaine Jenas, the crossbreeding of sport and fashion snakes throughout the issue.