A Guide issue 2 - Top 50 Guide - Vienna part 2 —



The second of a regular feature of A Guide magazine (hence the name), this separate city guide reprises the promise to let us know the top 50 places in the particular city of choice.  Since A Guide has already told us the top 50 places Vienna –in their guide accompanying issue 1- is this technically the second half of their top 100 list? Or are they so trendy that the first 50 are now over? It's a little unclear as to whether returning to Vienna is a sneaky ploy to give their hometown top billing or whether that essential travel budget to effectively cover cities remains outside of A Guide's current petty cash.



If the latter is the case, don't expect any congruence in the locations selected for this hot list: most of them are largely in the up-market and expensive category. There's a fine line between a top 50 list and a top 50 wishlist so it nonetheless remains a useful guide for intrepid visitors, even if only to window shop.

 

    A Guide issue 2 - Top 50 Guide - Vienna part 2 –
    March 2010 36 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    When Horses Learned To Gallop Art as idea Money Business - Money Can't Beat Luck on the Racetrack Brant the Brand On a High Horse
    Editor In Chief –
    Ulrike Tschabitzer - Handler, Doris Rothauer, Albert Handler
    Art Director –
    Albert Handler
    Graphic Design –
    Anouk Rehorek
    A Guide Magazine - A Guide issue 2 - Top 50 Guide - Vienna part 2  A Guide Magazine - A Guide issue 2 - Top 50 Guide - Vienna part 2  A Guide Magazine - A Guide issue 2 - Top 50 Guide - Vienna part 2  A Guide Magazine - A Guide issue 2 - Top 50 Guide - Vienna part 2  A Guide Magazine - A Guide issue 2 - Top 50 Guide - Vienna part 2  A Guide issue 2 - Top 50 Guide - Vienna part 2  A Guide Magazine - A Guide issue 2 - Top 50 Guide - Vienna part 2
 

Our Take —



A few years ago, many wondered how magazines could function with two Editors in Chief. Now try three: Albert Handler, Doris Rothauer and Ulrike Tschabitzer-Handler. But, if as was suggested, that any more than one head honcho would result in tension and disarray on the page, Austira’s A Guide magazine deftly sends that assumption packing. A Guide magazine is, quite simply, one of the most coherent titles around today, really understanding the notion that a magazine can be a ‘curated’ space.

Based in Vienna, A Guide launched itself openly cognoscent that it isn’t exactly the most conducive of economic landscapes into which to launch a new title. But, this is a magazine that hopes to bring a few twists into the high-end magazine market. Most obviously, as the name suggests, the magazine intends to offer an in-depth city guide within each issue, the first two issues being devoted to it’s home town of Vienna. Additionally, it plans to reposition the idea of the ‘lifestyle magazine’ as one in which more in-depth and intelligent coverage of current affairs or an economic perspective can be brought into the mix of fashion, culture and celebrity.

The crisp art direction by Albert Handler (yep, we’re getting the feeling it’s all about multi-tasking) is restrained but far more playful and creative than many other magazine’s covering similar ground; a juxtaposition of modernist starkness and cursive elegance.

Categories –
Culture

Website –
aguidemagazine.com