A Guide issue 1 —

Austria’s A Guide magazine gets of to an immaculate start with a magazine that fully understands the concept of curating a magazine around a specific thematic idea and integrating this into a title with its own bold art direction concept.

Issue one takes ‘Handcrafts’ as its theme and takes us on a pleasantly guided tour of the concept in a contemporary context. Some features, such as Joachim Bessing’s article on classic tailoring take this in a more expected direction. But features such as Marina Faust’s interview with Maison Martin Margiela, accompanied by her own photos, focusing on the brand’s artisanal line, bring the concept into an up-to-the-minute contemporary context. This sub-theme of marrying tradition and innovation is something that recurs throughout the issue such as in the article on the boat building company Fruascher or in the series of articles focusing on craftspeople renowned for their skill in everything from making tuxedos to architecture.


    A Guide issue 1 –
    July 2009 75 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    The Mecca of Men's Tailoring Of Men and Tailors The Craftsman Quality - A Cure To The Crisis The Boat Building Company Frauscher - Every Time Needs Its Own Perspective
    Editor In Chief –
    Ulrike Tschabitzer - Handler, Doris Rothauer, Albert Handler
    Art Director –
    Albert Handler
    Graphic Design –
    Anouk Rehorek
    A Guide Magazine - A Guide issue 1  A Guide Magazine - A Guide issue 1  A Guide Magazine - A Guide issue 1  A Guide Magazine - A Guide issue 1  A Guide Magazine - A Guide issue 1  A Guide issue 1  A Guide Magazine - A Guide issue 1

Our Take —

A few years ago, many wondered how magazines could function with two Editors in Chief. Now try three: Albert Handler, Doris Rothauer and Ulrike Tschabitzer-Handler. But, if as was suggested, that any more than one head honcho would result in tension and disarray on the page, Austira’s A Guide magazine deftly sends that assumption packing. A Guide magazine is, quite simply, one of the most coherent titles around today, really understanding the notion that a magazine can be a ‘curated’ space.

Based in Vienna, A Guide launched itself openly cognoscent that it isn’t exactly the most conducive of economic landscapes into which to launch a new title. But, this is a magazine that hopes to bring a few twists into the high-end magazine market. Most obviously, as the name suggests, the magazine intends to offer an in-depth city guide within each issue, the first two issues being devoted to it’s home town of Vienna. Additionally, it plans to reposition the idea of the ‘lifestyle magazine’ as one in which more in-depth and intelligent coverage of current affairs or an economic perspective can be brought into the mix of fashion, culture and celebrity.

The crisp art direction by Albert Handler (yep, we’re getting the feeling it’s all about multi-tasking) is restrained but far more playful and creative than many other magazine’s covering similar ground; a juxtaposition of modernist starkness and cursive elegance.

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