The ‘Fly Me to the Moon’ fashion story in the new issue of Harper’s Bazaar China is simply out of this world. Photographed by Benjamin Kanarek with Laurent Dombrowicz as Fashion Editor, how can it not be an ‘Editorial of the Month’?
It shows a rich mix of influences; everything from Asian B-movie sci-fi and the high kitsch of science fiction airbrushed art of the 1970’s or even Chinese communist iconography celebrating China’s space programme. Imagine Ornella Muti’s evil daughter of Ming the Merciless in Flash Gordon played by a huge cast of lovelies in a mass spectacle in honour of the People’s Republic’s heroic quest to conquer space. It is, quite simply epic. There’s even a little Mariko Mori and Neil Armstrong nostalgia in there.
Drawing together all of these ideas and painstakingly filmed using elaborate sets, and a little CGI-stylee magic, Benjamin Kanarek’s photos allow every one of these ideas to come through whilst getting the balance right for exactly the kind of sumptuous photos needed to highlight top range women’s’ fashion. Because, of course, with fashion editor Laurent Dombrowicz, nothing is left uncertain. The styling and choice of garments is, as always, ferociously precise, offering classicism and that special twist. Lanvin, Viktor & Rolf, Manish Arora, Gucci, Céline and Thierry Mugler vintage are amongst the immaculate brands to make it onto the screen when the credits roll for this couture version of A Space Odyssey 2001.
‘Fly Me to the Moon’ is a perfect example of a fashion editor and photographer working well together to produce exactly the right outcome for luxury fashion. And that’s probably why it is receiving so much attention and, once again, maintaining Haper’s Bazaar China’s reputation as one of the premier luxury titles in the new Chinese context.