Editorial — Cover of the Month – June – Zoo Magazine summer 2010

Those in the know might need to forgive us if we have a certain penchant for multiple covers. And the two covers of the summer issue of Zoo Magazine have most definitely attracted our attention. Bryan Adams’ photo of Lily Cole as a sultry fire-maned siren, and Philip Gay’s portrait of Olga Shearer both kick off the ‘hot, hot, hot’ issue promised on the cover, mapped out in fiery tones.

Zoo summer 2010. Lily Cole. Photo: Bryan Adams

Zoo summer 2010. Lily Cole. Photo: Bryan Adams

Zoo magazine is a special beast. For one thing, there is probably no other magazine that can boast a heritage as the labour of love of a bone fide stadium-filling rock star. So, when Canadian rockster turned photographer Bryan Adams pulled together his little project in Berlin in 2003, a lot of people thought, “Hmm, this will be interesting.”

Indeed it has been and continues to be so. One of the first examples of the growing trend in high-end European magazines to publish both and English language and home language (in this case German) versions, Zoo has grown from an interesting Berlin project into a truly international quarterly. Currently owned by the Amsterdam-based company Melon Collie C.V. and headed up by Editors-in-Chief Sandor Lubbe and the shady lady of legend, Paris fashion suprema Diane Pernet, its regular contributors and editorial staff include some of the most respected European talents and personalities. All of this probably accounts for why it has been able to attract top photographic talent such as Steven Klein, Donald McPherson, David La Chapelle, Terry Richardson and Nobuyoshi Araki, to name but a few.

It’s no shock that beneath the stunning covers of the summer issue, a spicy diet of beautifully photographed fashion stories await.

Zoo summer 2010. Olga Shearer. Photo: Philip Gay

Zoo summer 2010. Olga Shearer. Photo: Philip Gay