We Like — Afterglow

Liu•Jo, the Italian brand with a dot in its name that has been notching up a steady cult following in recent years, is strongly rooted in the knitwear expertise of Capri where the Marchi brothers first set up their enterprise in the mid 1990’s.

Liu•Jo SS10 Beachwear Collection

Liu•Jo SS10 Beachwear Collection

The brand rapidly gained a European following for its quality of production combined with an unpretentious chic grounded in classic Italian styling. Liu•Jo now produces ten collections, including a jeans line, children’s collection and, for the elegant woman heading for the sun, a beachwear collection.

The SS10 collection – ranging from revealing bikini’s to full swimsuits and additional covering accessories for those who baulk at the idea of showing too much flesh- is characterized by the signature combination of an understated allure, making it appealing to women off all ages and shapes. On the whole, pieces consist of solid elegant colours rather than extreme patterns. For those who are more expressive, a number of models feature colourful details such as highlight embroidery based on Gypsy textiles, dots or, of course, the popular seasonal model featuring the brand’s own logo reworked as pattern.

Lest all of this give the impression that it’s a little staid, why not check out the version that features a special iridescent version of the logo. Using a special printing technique, the ink used to print the logo acts like a sponge for light, soaking up the sun’s rays during the day and then making the wearer glow like a beacon once the sun sinks beneath the horizon. Similarly, there is also a model that features a gold version of the logo for those who seek more bling-for-buck.

And with so many swimsuit horror stories waiting to happen this summer, it’s probably also a sensible idea to put you fate in the hands of artisans whose whole working life has been spent so close to a coastline.

Liu•Jo SS10 Beachwear Collection

Liu•Jo SS10 Beachwear Collection

21 May 2010