Recent years have seen a new type of men’s magazine springing up; a strange hybrid that unapologetically combines male photography with something resembling a men’s fashion magazine, though not really combining the traditional editorial ingredients that have been the staple of men’s magazines in the preceding decades. Rather, these titles have a from-the-hip directness that owes a lot more to the tradition of DIY or even specialist fanzines made at home in someone’s bedroom. And, of course, there is also a whiff of the early days of underground gay magazines about them with their particular penchant for lots of pictures of pretty boys. Whether these are ‘gay’ magazines or not is not that easy to commodify: there is something about them that is highly reminiscent of the 1980’s effete trendy magazines in which every male image had a certain camp fey quality.
The USA, the UK, Italy and particularly Spain have all seen a veritable crop of these sorts of titles sprouting in recent years, produced by young editors and creatives and seemingly aimed at an audience of peers. Peter, Tom & Dave is exactly such a title. It’s not only interesting for being an example that hails from Argentina, but judging by the fact that it’s now on its eighth issue, it’s no arriviste copy of what first arose in other realms, but a spontaneous local product.
As with most of the other titles following a similar course, don’t expect the traditional approach to putting together a men’s magazine. Certainly it is about fashion and being fashionable, but the usual yardsticks of editorial for glossy titles – such as the way in which fashion is presented or the space devoted to text articles- seems of little interest to Peter, Tom & Dave. They put together their title working with international teams of young creatives primarily around the shared interest of producing arresting images of a pretty young men. Some features, for example, whilst being very much about capturing an image of a scene and its particular fashions, are fundamentally photo essays; plain contemporary male photography.
However, Peter, Tom & Dave most certainly provides a platform showcasing young talent where, one assumes, the aspirations of the creative teams producing the shoots is to work within the mainstream of (male) fashion photography.
In the latest issue, there is one story in particular that exemplifies this. The story ‘J’adore Mabille!!’ shot by Lorenzo Marcucci and styled by Riccardo Slavik operates simultaneously as a bright and lively showcase for the rising star of French menswear and a series of seductive pictures of model Axel Guillot that is right up Peter, Tom & Dave’s male photography niche.
Both Lorenzo Marcucci and Riccardo Slavik have been notching up their tear sheets contributing to a number of niche titles in recent years. One suspects, based on the strength of this more traditional approach to shooting and styling male fashion, that it’s only a matter of time before more established titles start to notice their work.