Once the stuff of cutsey European schoolgirl fads and sensible mums to force upon displeased teenage sons in need of a gym bag, the bag and accessory manufacturer has undergone a radical facelift under Ms Chéron’s direction. The most recent of evidence of this is the brand’s collaboration with Peter Pilotto, the label designed by Peter Pilotto and Christopher De Vos, who are now based in London, but met whilst both training at Antwerp’s famous fashion academy.
Their design of a range of bags for Kipling sees them incorporating the use of bold digital prints, for which Peter Pilotto first received rapturous critical praise a few years ago and which still play an important part in their design practice. For the bags for Kipling, the starting point is space and the cosmos, an area explored more deeply in the article.
What is particularly notable about this feature on a designer collaboration with a mainstream brand is the beautiful way in which the bags are shot. Accompanying the text is a wonderful story with a quirky low-tech sci-fi fairytale quality to it, achieved largely through Frederik Heyman’s photos, for which he has built delicate and elaborate sets and additionally illustrated onto the photo images. Sabrina Fischer’s pale styling retains the necessary dress-up box fantasy aesthetic without getting in the way of the subject of the story, the bags themselves.