We Like — Family Business

Casely-Heyford is a rare collaboration in the contemporary fashion field: that of father and son. Launched just over a year ago by Charlie Casely-Heyford and his renowned dad Joe, the brand is based in a philosophy of combining quintessentially British sartorial traditions with those of anarchy; the vibrant expression of street fashion and DIY subcultures.

Casely-Heyford AW10

Casely-Heyford AW10

Joe Casely-Heyford – now OBE- rose to prominence in the early 1990’s, one of the first generation of British designers to consolidate all of the styles and stances of the vibrant UK underground scene of the late 1980’s with the traditions of British tailoring and contemporary fashion. His much sought after clothes adorned idols such as The Clash and U2 and his mens and women’s collections were advocated by the hippest fashion stylists.

Later, Joe Casely-Heyford returned to his tailoring roots and, as designer for the traditional British tailoring house of Gieves & Hawkes, was much praised for his repositioning of the brand for the realities of the twenty-first century.

Then, not that long ago, Joe joined forces with his son Charlie to launch the Casely-Heyford range of menswear. Staying strong to the roots of a thoughtful combination of anarchy and traditional sartorial elegance, the brand was immediately snapped up by hip outlets such as Dover Street Market, Colette and a whole swathe of top Japanese stores.

The AW10 collection sees the father and son duo sticking to a dark, sombre palette in traditional tailoring colours, here and there accentuated with the bold textiles that were always something of a signature for Joe in the 1990’s. Silhouettes incorporate both shapes drawn from traditional tailoring – with an emphasis on the comfortably-fitting country wardrobe of a gentlemen- mixed with street wear looks; tracksuits and the odd nod to punk or industrial Goth thrown in.

All in all, it’s not difficult to see why the discerning consumer might be somewhat pleased that the Casely-Heyfords have decided to turn fashion into a family tradition.

Casely-Heyford AW10

Casely-Heyford AW10