Hero Magazine is a young London-based men’s fashion magazine that positions itself in the tradition of the fashion underground or fanzine. There’s something personal and a little DIY about it, without ever feeling amateurish. Avoiding any content that detracts from the magazine’s core mission, it is one hundred percent a visual male fashion magazine. As the name suggests and the strap line promises, issue 3 concerns itself with the (one assumes modeling) talent of tomorrow. Hero may be young, but that doesn’t mean that it’s without experienced supporters on the editorial side.
For example, issue three’s fresh-faced cover is the work of American photographer Doug Inglish who is known primarily for his celebrity portraiture and has a long CV that includes topnotch titles such as Dazed & Confused, Details, GQ Style, Harper’s Bazaar, Interview, Pop, V, V Man, Vanity Fair, Electric Youth and Hercules. Furthermore, the cover – and the lead story inside- is styled by Andrew Davis, whose fashion editorial credits are equally salubrious, including, amongst others, being the former Fashion Director of both Arena Homme Plus and Arena.
Their collaboration – offering us the new faces of Isaac, Nick, Justin and Benedict – is all poolside relaxation and sporty fun with a faintly mixed-up retro mood; think the Beach Boy’s Good Vibrations in a collision with Ferris Bueller’s Day Off. And, with the stark and direct art direction of Hero, the cover becomes a simple and effective vehicle for pushing the crisp photography to the fore.
Cover boy Isaac Webber is offered to us in a style somewhat similar to that hurtled into the international limelight by his namesake Bruce; all innocent jock with an undertow of tensile sexuality. But, if Bruce Webber favoured a more gym-built physique in his vision of idealised American manhood, Doug Inglish and Andrew Davis touch on the style and renew it as a much younger, brighter experience altogether. Isaac may have the kind of looks that would get Doris Day singing about his dreamboat face, but there’s a smidgen of a young Ray Liotta about Isaac Webber simply waiting to be exploited by smart photographers and stylists. And, if Hero’s predictions of tomorrow’s talent profiled in this issue are accurate, watch this space…