Yazbukey is the moniker under which Paris-based sisters Yaz and Emel create their jewellery and accessories range. Their exotic origins in the Ottoman empire, has given the two Turkish sisters a certain dramatic frisson that can only have helped them in building up an impressive following for their particular brand of poppy fun.
With impeccable fashion credentials –collectively they have worked with Christian Lacroix, Maison Martin Margiela, Martine Sitbon, Givenchy and Jeremy Scott- they decided to set up their own label some ten years ago and have never looked back. Their collections are now stocked in some of the world’s most hip boutiques including Colette, Isetan, Seven and Corso Como. Their work is even stocked in one of Paris’ leading art galleries.
The jewellery is often made from bright contemporary materials such as plastics or Perspex, laser-cut in colours that build up a bright Pop Art-like image. Playful and seldom without a dose of irreverent humour – such as the current collection that plays to the fashion crowd with a rather jaded take on the Paparazzi phenomenon- it’s exactly the kind of thing to appeal to a younger audience or, indeed, anyone who doesn’t want to take fashion too seriously. And perhaps it’s exactly this kind of flippancy that has made it a hit with some of the world’s leading stylists and fashion editors.
The range of bags and accessories follows a similar path, using more traditional materials to create anything from oversized dice to cute little mice.
The current collection offers a wide range of choice to the punters from the amusing Karl Lagerfeld brooch to necklaces that are literally that; representational or portrait pendants attached to boot laces worn around the neck. But, be warned: Yazbukey have an ardent following and some of the more popular pieces in any collection usually sell out rapidly.