Our Take —
Supplementaire is a new quarterly tome that pitches itself as an ‘art-house & fashion journal’. In excess of 300 pages, one can hardly argue with the idea of it being a journal. But, in terms of the rest of its promise, let’s just say there are some mixed messages. One can hardly fault the current issue – ‘the fashion issue’- for being almost entirely fashion. Perhaps unusually, it’s gender split seems to show more male than female fashion, so it’s not a magazine aimed only at men or women.
Reviewing its very short track record, this does seem to be the order of things. Unless, Supplementaire plans to suddenly surprise us with entire new sections and content that might indicate ‘art house’ ( such as art or, even, houses) it’s probably safe to assume that what Ian Cole and his team mean by the term is the direction of it’s fashion editorial.
Even then, it’s not exactly on the outer fringes. No mistake: Supplementaire is a sumptuous magazine of beautiful fashion stories showcasing some very hot young talent. Yet one gets the feeling that this is not a youthful ‘up yours’ to the fashion system, but rather an intelligent selection of work by contributors meant to show just how capable they are of making fashion stories that could appear in numerous more established titles. Suppleentaire’s fashion aspirations are high and from the overall quality of work, that seems a promise on which they can deliver.