Our Take —
S. Magazine is a Danish publication that has been around since 2005 and more recently established itself in New York. In its biannual outings since then, it offers a combination of fashion, feature articles and art – almost entirely confined to the realms of fine art photography or graphic art- with a vehemently north European flavour. Even the editorial features and interviews, with the odd occasional exception, operate very much on a north European or perhaps even Scandinavian axis. And in this sense it provides an interesting insight to a regional sensibility.
According to the magazine’s own statement, it believes that most fashion and art refer to the human body. So it’s perhaps no surprise that sensual, sexy and frequently naked imagery abound in everything from the fashion shoots to portraits accompanying editorial features. In fact at times, S. seems more like a fashionista’s rendition of a naturist publication. In fact, there is a definite sense of a neo-folky, hippy-dippy back-to-nature feel to the prevalent photography, no doubt influenced by contemporaneous ideas in photography and art that have been with us for some time now. All of this is packaged in an unpretentious art direction that favours simple layouts, emaciated elegant fonts and full-bleed photography.