Issue 3 —
Carlos Ramírez and his team continue with the raucous phenomenon that is Paper Planes and has so rapidly gained attention on the international fashion circuit. The magazine offers us an experience that adds up to a new hybrid: the garish and busy art direction reminiscent of the electrowave aesthetic of the 1980’s; the just-fell-out-of-bed heroin chic stance of the 1990’s; and the fashion and attitude of right now.
Poppish, foppish and full of energy, Paper Planes is a title that oozes a sense of people on the go. Boobs, booze and parties galore. This young ‘n wild sensibility for which the title has become known is perhaps best summed up by stories lie “Byrdie Bell” shot by Chris Shonting, styled by Aya Kanai. Literally taking its name from that of the model, it’s a good example of the title’s acting as showcase for energetic young talent.
The title is almost entirely a fashion magazine; fashion forms almost all of its content, even in the form of interviews with ‘backstage’ professionals within the industry. It is very much about creating one’s own scene; one’s own crowd. All in all, if you want content on familiar celebrity, this is not the title for you. But, if you identify with – or want to know about- the fashion talent of tomorrow, it’s on the money.