Issue 5 —

Geil’s Spring/Summer issue is a breezy and laid back affair offering their signature mix of lifestyle, fashion and culture. What’s particularly notable about this particular issue of the title is that it is packed full of fashion features. These include the more editorial coverage of reviewing the seasonal trends or selecting the three best collections – no, go read it for yourself!- as well as an issue that is packed full of rich and varied shoots.

For those who like their fashion barely covering plenty of beefcake, the summer issue provides adequate opportunities to provide satisfaction. Swimwear shoots in steamy South American locations might have been predicted, particularly in an issue devoted to ‘the exotic’. But James Demitri’s nude shoot for male skincare and grooming that shares more in common with AMG vintage mags than the local pharmacist’s window is an unexpected surprise that will surely please some.

The renditions of male fashion in lush semi-tropical or Mediterranean locations are both sumptuous and easy on the eye. Yet it’s interesting to note that two of the strongest fashion stories go in an entirely different direction. Yannick Leconte’s stunning shoot, styled by Philippe Uter, conjures up a heady mix of hippie chic and Gypsy romance, picking up on some of the coming seasonal trends within collections by the likes of Jean Paul Gaultier, Walter van Beirendonck, Carven and Alexis Mabille, amongst others; right on the money for both hot brands and directional style. And Forte + Zachary’s literally beautifully choreographed shoot, styled by Torian Lewin, uses the language of contemporary dance to deliver a stark monochromatic vision of a taut pared down style. With unusual combination choices – it includes Tim Hamilton, Tom Ford, Lanvin for H&M and Dsquared2 amongst others- even those labels that we hardly associate with quiet simplicity are brought to order.

Needless to say, the usual mix of articles on celebrities, trendy leisure pursuits, design objects of desire and must-have new toys for boys are also all in there.

    Issue 5 –
    June 2011 166 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    Masculinity & Sensuality The Glamorous Dolce Vita Surfing In Style The Revolving Villa The Highs and Lows of ivan Massow The Next big thing Somewhere over the rainbow Back to white
    Editor In Chief –
    Daniele Mancinetti
    Art Director –
    Alex Svensson
    Geil - Issue 5  Geil - Issue 5  Geil - Issue 5  Geil - Issue 5  Geil - Issue 5  Issue 5  Geil - Issue 5

Our Take —

Geil is a new German men’s magazine published in English. In fact, its promotions claim that it is an entirely new concept for a title in the German men’s magazine market aimed at mature and sophisticated men focusing on fashion, lifestyle, travel, grooming and shopping.

Is binning the bare-boobed babes in favour of handsome young men modeling the latest swimwear collections really what the new German man wants? It’s an interesting question, especially for a magazine that does not pitch itself as openly ‘gay’.

One suspects that what Geil would like to achieve is something similar to the success of a title like Details in the 1990’s. Indeed, Geil even reminds one of Details. Here –as the water cooler guffaws revealed about Details – there is a lot of gay-friendly content, especially for gay men not eager to jump on a gay pride float. But, at the same time, there is more than enough to appeal to the style-conscious, sporty and sensitive straight boy who, as footballers have taught us, is often far more narcissistic than either women or gay men.

With lush photography and a lot of content across a range of topics, Geil is a magazine that is packaged in a contemporary but not too arty art direction, making it appealing to men who like toys, are interested in design and looking good but not necessarily fashionistas. Geil has all the ingredients to prove a hit with the chilled-out metrosexual males of any fast-moving urban centre and, no doubt, with a sizeable number of country boys who wish they could be there.

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