Our Take —
Ian Cole and Sam Scott Schiavo seem to be getting about. Already heading up Supplementaire, Mr Cole now appears to be heading up a second quarterly title, Client Magazine.
Printed in black and white on recycled paper with an intentional scrapbook feeling, the art direction is very much in keeping with a certain retro modernism that has proved such a hit for Fantastic Man and which is now a style that seems to be spawning a number of derivative versions. However, whereas most of the other titles taking this art direction line appear to be planning a similar ‘gentlemen’s’ quarterly’ editorial approach to the original, Client puts a different spin on things.
Describing itself as ‘a magazine about lads, men and menswear’, it’s steered clear of refined sophistication in favour or wiry street boys, a bit of male agro and lots of imagery of blokes behaving badly. In other words, it does seem to genuinely want to attract a broad younger male audience, but at times it does feel a bit like butch drag, and not very butch at that. On the other hand, it is nicely consistent in both editorial and overall flow and, if the straight men are too small-minded and shy away, it’s certainly likely to appeal to a sizeable cohort of the gay population who don’t want to be shoe-horned into a prêt a porter rainbow flag lifestyle.