Our Take —
Now past the halfway mark on the road to its centenary issue, Bon has established itself as Sweden’s leading international fashion and culture magazine. What’s also notable about Bon is that, unlike various other titles emanating from Scandinavia a decade or so ago, it realized soon on that if it was going to gain an international following it could not merely showcase local output. Thus, its contributors and editorial staff feature an international line-up. This in turn translates into an equally international overview, perhaps most notable in its art section.
Certainly, there is a regional sensibility, both in terms of the approach and content. But in the case of Bon, this feels like an insightful aside -the slight detection of an accent- rather than dealing with some bafflingly exotic culture. Internationally recognized for its fashion coverage and its content that approaches a whole array of topics with intelligence – music, design, art, media- it has become one of the stalwarts of the ‘up-market’ section of many newsstands around the world.